Example text
Customer Complaint Handling SOP
SOP-CS-001: Customer Complaint Handling
Document owner: Support Lead
SLA: Acknowledge within 2 business hours
Version: 1.2
Purpose
Resolve customer complaints consistently, empathetically, and with a documented outcome.
Procedure
- Acknowledge the complaint within 2 business hours and restate the issue in the customer's words.
- Log the complaint with category, severity, and linked account.
- Investigate using order history, prior tickets, and relevant product notes.
- Propose a resolution aligned to policy (fix, replacement, credit, or explanation).
- Confirm the customer accepts the resolution or escalate if they do not.
- Document root cause and close the ticket only after confirmation.
Severity guide
| Severity | Examples | Escalation |
|---|---|---|
| Low | Minor inconvenience, easy fix | Agent resolves |
| Medium | Missed expectation, refund request | Team lead review |
| High | Safety, legal, or major trust risk | Manager + relevant department |
Quality checks
- Customer felt heard
- Policy was applied correctly
- Follow-up date set if needed
- Root cause note captured